A tagline is a great way for your business to show some personality and to inform potential clients what exactly your company does. Co-founder of Basic Bananas Christo Hall and co-creator of Basic Bananas USA Valerie Ontiveros share their top tips on coming up with a tagline.

00:34 Why it‘s important to have a tagline

00:50 How to start creating a tagline

00:56 Real life example