Franziska: Didn‘t you laugh at those experiments? Just now, the whole team was, “wow, this is amazing!” The funny thing is that marketing is actually also a science. Because it is a science, it has to be able to be tracked and to be measured. If you are using marketing, of course, as a business owner, you want to know which ones of your marketing strategies are working and which ones you might have to get rid of.

Now, I want to give you 4 steps to sort of figure out how to use marketing like a science. It‘s not black magic. Now, the first step is, of course, try a marketing strategy. So just pick any strategy and then try it.

Then the 2nd step is, ask your customers. When you have new customers coming in, either calling you or through the door, depending on how you sell your products and services, ask them where they found you. Then, just have a maybe spreadsheet where you can input all the data where your customers come from. You can also, of course, use Google Analytics to see where your customers come from on your website.

Then number 3. You either optimize your strategy, so you either make that strategy better – You keep improving, you test different headlines, different images or if it‘s not working, if none of your customers are coming from that strategy, then you ditch it.

Then number 4, start again. That‘s pretty much how you can make sure that you are using marketing like a science. You can test, you can measure, you can see what‘s working, what‘s not working. This is where you don‘t waste your money and your efforts on stuff that isn‘t working.

If you know a business owner that would benefit from hearing this message, then we would love for you to share it with them because it‘s really all about creating ripple effects of awesomeness everywhere we go.