Did you know your business name could be one of your most valuable assets—but only if you protect it properly? In this episode, we’re diving into the fascinating world of intellectual property and brand protection with Simon Rowell, founder of the Innovation Liberation Front. Simon is on a mission to help great ideas thrive, and he’s sharing the inside scoop on trademarks, commercialisation, and how to avoid the classic branding blunders that could cost you big time.
From the legendary Burger King vs. Hungry Jack’s saga to must-know tips for filing your own trademark, this episode is packed with golden nuggets.
In this episode, you’ll discover…
- Why trademarks matter and how they differ from common law rights
- What you can (and should) protect when it comes to your brand
- How to file a trademark in Australia and internationally
- The surprising story behind Hungry Jack’s and Burger King in Australia
- How to choose a brand name that’s both strategic and legally sound
To connect with Simon Rowell, please visit https://www.innovationliberationfront.com/ or connect on LinkedIn: https://www.linkedin.com/in/simonrowell/
Global Brand Database link: https://www.wipo.int/en/web/global-brand-database
Happy listening!
To discover more marketing strategies, make sure you join us at the next The Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/
Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team
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