Think your pricing is “just your pricing”? Think again! 

In this episode, Christo breaks down the Price Anchor Strategy, a simple but powerful move that instantly elevates your brand and makes your mid-range offers feel like an absolute steal. Get ready for a little mindset shift that could change the way you sell… without adding any extra work. 🙅‍♀️✨

Key highlights:
✅ What a price anchor is and why it instantly boosts your brand perception
✅ How one jeweler created a $65K ring (without ever making it!) and completely shifted how customers saw his work
✅ How a creative high-end “showpiece” offer can spark buzz, attract media attention, and position your brand as premium, even if no one buys the actual item

A price anchor doesn’t need to be fancy or complex. It just needs to exist. Add a high-end offer to your business and watch how quickly your brand steps into a more premium space.

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