Southeast Asia is one of the most dynamic and diverse regions in the world with 11 countries, each with its own culture, behaviours, and consumer preferences. From Singapore’s love of premium experiences to Malaysia’s obsession with freebies and the Philippines’ emotional marketing hooks, there’s no such thing as a one-size-fits-all approach. In this episode, we’re diving into what it really takes to thrive in Southeast Asia and how to find renewed joy and purpose in business through the lens of the Ikigai framework.
In this episode, you’ll discover…
✅ Why Southeast Asia is such a powerful and complex region for marketers.
✅ How brands like Grab have successfully localised their campaigns.
✅ The importance of understanding country-specific consumer behaviours.
✅ How to revise and understand your purpose in the new year using a simplified Ikigai framework.
✅ Rediscovering passion in business by asking the deeper questions: “Who are you really?”
Connect with Derrick Tai via LinkedIn.
Happy listening!
To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem™ workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): https://basicbananas.com/virtualsummit
Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team
Podcast: Play in new window | Download