The simple AI experiment that explains why your prompts fall flat—and how to make AI work insanely well for your business.
Ask ChatGPT to “pick a random number between 1 and 50,” and you might expect chaos—a beautiful scatter of unpredictable results. But nope. That’s not what happens.
Time after time, across hundreds of tests and thousands of users, one number keeps showing up like a stage-crashing wedding guest:
37.
It’s not just a fluke—psychologists use this exact example to prove how humans think we’re being random… when we’re actually shockingly predictable.
And guess what? AI learns from us.
Which means the moment you ask ChatGPT to “be random,” it smiles politely and says: “Ah yes, the statistically most common ‘random’ number humans pick… 37.”
(Shout-out to 17, 23, and 42—you’re part of the cool crowd too. But you still can’t touch 37.)
It feels like magic. But it’s really just marketing psychology + machine learning in disguise.
So, let’s break this down and look at how to stop your marketing from being a “37.”
🤖 Lesson 1: AI isn’t random—it’s predictable.
ChatGPT isn’t tossing digital dice. It’s not tuned into the chaos of the cosmos. It’s simply doing one thing: Predicting the most likely answer based on patterns in its training data.
Ask for a “random number”? It gives you the number most people say when they think they’re being random. Boom. 37.
Now here’s the banana-sized lightbulb moment:
If this happens with a number, it’s definitely happening with your:
- Marketing plans
- Ad copy
- Emails
- Content ideas
- And even your business strategy
Unless you give it direction, AI will serve you… average. And that’s exactly why so many business owners say: “It kinda sounds like everyone else.” They’re not wrong.
🤯 Lesson 2: AI doesn’t give you creativity—it gives you probability.
When you prompt with things like:
- “Write a caption”
- “Give me ideas”
- “Make a marketing plan”
- “Help me come up with taglines”
ChatGPT isn’t tapping into a divine stream of originality. It’s scanning for what the average person might write. The result? Predictable. Safe. Generic. Forgettable.
It’s “37” dressed up in a different outfit. And that is not how your business stands out.
🧠 Lesson 3: AI doesn’t replace thinking—it rewards better thinking.
A lot of business owners still believe: “Ask AI a question → get a smart answer.”
But the 37 trick proves it loud and clear: AI doesn’t give you truth. AI gives you patterns.
So if you want better outputs, you need better inputs:
- ✔ Assign it a role
- ✔ Set the scene
- ✔ Add constraints
- ✔ Define your voice
- ✔ Provide the strategy
Because lazy prompts = lazy results. And intentional prompts? That’s where the magic kicks in.
This is the difference between ❌ Using AI like a toy and ✔ Using AI like your most productive, never-sleeps marketing assistant.
🎯 Lesson 4: You don’t want “37 thinking” in your business.
Letting AI “guess” the important stuff? That’s like giving your brand a personality test and saying “Surprise me!”
If you let AI fill in the blanks for your audience, tone, goals, offer, or brand voice, you’re gonna get the AI version of “meh.”
That means generic content, average offers, beige messaging, and the same recycled ideas everyone else is using. Basically, everything your business doesn’t need if you want to grow.
🌱 Lesson 5: Great AI outputs come from great AI leadership.
Our AI Bunch participants hear this on repeat:
“AI doesn’t replace your creativity—it amplifies the clarity you bring.”
If you want outputs that are smart, strategic, on-brand, surprisingly good, and actually usable, you’ve gotta lead AI like a boss.
Because when you do? You get to:
- Create more content (in less time)
- Launch faster
- Sound more original
- Convert more customers
- And show up like the pro you are
Not because AI is some kind of wizard… But because you are leading it with structure, direction, and intent.
🔥 The Big Takeaway
37 isn’t magic—it’s a mirror. It reflects how AI behaves when you don’t give it direction.
Vague prompts = vague outputs.
Smart prompts = strategic advantage.
AI doesn’t think for you. AI thinks with you—at the level you lead it. Business owners who get this? They win. Every time. Because they stop expecting AI to “just know”… and they start guiding it like a trusted marketing partner.
That’s where the real magic happens.
Want to ditch the default and start using AI like a pro?
Join our next AI Marketing Masterclass, where we’ll teach you how to lead AI like a creative genius—not a confused intern.
Let’s kick 37 to the curb and build something brilliant.