If you’d like to join us at the Social Media for Business workshop at the Plantation in Sydney, please book your tickets here. Spots are limited to 35 business owners only.

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FRANZISKA: Hi and welcome back to Basic Bananas. Now in this short video tip I‘d love to talk to you a little bit about how to use social media, and especially we get so many questions asked about social media, which channels to use, how much time do you have to spend on Facebook, on Twitter, on Instagram, on Pinterest. Do you even need to use any of those social networks? So, the one question that I will address right now is how can you manage your social channels in just ten minutes per day. And it‘s not a joke. If you actually use it for business purposes, so if you ignore all the time that you might spend on Facebook, as personal use, you can actually narrow down your time to ten minutes per day. So, what are the things you can focus on?

The first thing that you need to do is just narrow down your social media channels to maybe two or three for your business to start off with. Don‘t try and use ten or five or even four channels if you don‘t have the time to do them well. I‘d rather you just take two, maybe three maximum channels that you do extremely well and only focus on them for now. Then the second thing that you can do with social media is you can pre-plan one month ahead. You can actually start thinking, ok for the next month, let‘s say it‘s May, for the month of May what sort of content am I going to post? So you can pre-plan your content a little bit. And then the third thing you can do is when you pre-plan that and you schedule it within the social media tool, so maybe don‘t use a third party scheduling software because some of the networks don‘t like that and they don‘t favour you but you can, for example within Facebook you can pre-schedule your content for a month in advance. Some people prefer to do it on a weekly basis. Here at Basic Bananas, and a lot of our members, do it on a monthly basis just so they can set and forget a little bit.

Now, then the third thing you do really is you then just post stuff when it comes up live. So if you have something exciting happening at work, or you have a really good case study or you get really happy customers or you have something interesting to say that just pops in your mind, then you post it live as it comes up throughout the day. And the fourth thing you need to do is you just need to monitor your channels now. So now five minutes in the morning and five minutes in the evening you just go onto your social media channels and you have a look at what‘s been happening. Make sure you engage with people that have posted back to you and have engaged with you because the most important thing is really to build that community and that relationship with your users. So make sure that when somebody actually asks something or even replies to something that you engage. Most preferably if you can engage as fast as possible, even better, but if you just do five minutes in the morning, five minutes in the night you will be doing ok.

 Now there is so much more to social media and how to use it but this should just really give you really a little bit of a booster to really focus just ten minutes per day on your channels and then if you want to learn more we‘ve also, now finally, decided that yes, ok we are going to run a social media workshop for our members and if they want to learn a little bit more about social media. And we have a whole half day where we share with you exactly so, how you even choose your social networks, how do you use each of those networks that you choose, how do you create content, how do you stay on top of what‘s going on. So we‘ll share that with you at the social media workshop which is coming up in a few weeks. So if you are interested in joining us, there is probably going to be a link somewhere on the site somewhere where you can register for the workshop so if you want to join us you‘re welcome to do so.