Perception
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Make your business talkaboutable.
PERCEPTION shows business owners how to harness a new way of thinking to increase profits and make their products and services irresistible.
Franziska Iseli and Christo Hall are renowned for their unique approach to marketing and entrepreneurship. In PERCEPTION, they share the strategies that will help you make your products, services and ideas more attractive, so you can generate a following of loyal fans and become the obvious choice within your market.
Franziska and Christo are award-winning entrepreneurs and charismatic speakers, as well as crazy adventurers who are dedicated to making an impact around the globe.
Perception became an Amazon #1 bestseller within 4 days of launching!
The Authors
Franziska and Christo are internationally renowned speakers, entrepreneurs and adventurers known for their thought-leadership, pushing the boundaries and doing things a bit differently. They are the founders of Basic Bananas, Australia‘s largest provider of marketing education and a few other businesses.
They are known for their generosity, getting straight to the point and breaking the complex down into tangible chunks. They don‘t fluff around and have a wealth of experiences to draw their lessons from.
The media loves them and they are often featured across different publications including
The Huffington Post, The Sydney Morning Herald, The Age, Channel 9, BRW, 2UE, The Daily Telegraph.
A Swiss-born Aussie, Franziska has this rare combination of being both extremely strategic and creative which makes her a powerful thought-leader in the business world. In 2013 she was awarded the Young Entrepreneur of the Year award recognising her work and philanthropic involvement.
Before embarking on his entrepreneurial journey and buying and selling businesses in the surf industry, Christo was a professional surfer for seven years travelling the globe. Lucky guy!
They are also passionate about social entrepreneurship, always on a mission to make a positive impact in the world. Basic Bananas was the first business in Australia to be granted the adoption of a whale.
In their spare time they can often be found in the ocean on a surfboard, playing music with their band Salty Lips or on some mad adventures around the world.