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Stop the Chop: Why Australian Small Businesses Keep Switching Marketers (And How to Get It Right)

Stop the Chop: Why Australian Small Businesses Keep Switching Marketers (And How to Get It Right)

by admin | Jul 29, 2025 | Basic Bananas Blog - Marketing Articles

The Digital Marketer Merry-Go-Round Ever feel like your business is stuck in a marketing Groundhog Day? You’re not alone. Australian small businesses switching marketers every few months is more common than you think—and it’s costing time, money, and serious momentum....
How Micro-Brands Are Winning Big: A Small Business Guide to Standing Out in 2025

How Micro-Brands Are Winning Big: A Small Business Guide to Standing Out in 2025

by admin | Jul 25, 2025 | Basic Bananas Blog - Marketing Articles

What Are Micro-Brands — And Why Should You Care? Let’s cut through the noise: in 2025, small is the new smart.A micro-brand is a small business with a bold identity, laser-sharp focus, and a community that actually cares. It’s not about being everything to...

The Magic Numbers in Pricing That Actually Make People Buy More

by admin | Jul 25, 2025 | Basic Bananas TV - Marketing Videos

Want to increase sales without changing your product or launching a new campaign? Look at your pricing. 9️⃣7️⃣ Yes the digits you use can make a big difference and Christo has a simple tweak that works. Key highlights: ✅ Prices...
Member Spotlight: Sarah from Mariner Boating Holidays — Sailing Into Business With Heart (and Donkeys on Beaches)

Member Spotlight: Sarah from Mariner Boating Holidays — Sailing Into Business With Heart (and Donkeys on Beaches)

by admin | Jul 18, 2025 | Basic Bananas Blog - Marketing Articles

What do donkeys on Greek beaches, solo travellers, and business courage have in common? One incredible human: Sarah from Mariner Boating Holidays. Growing Up With the Sea Some kids grow up dreaming of becoming astronauts. Sarah grew up sailing the Greek Islands with...

S15 EPISODE 13: How to Build Powerful Business Collaborations and Reach the Female Market with Lisa Sweeney

by admin | Jul 13, 2025 | Marketing Podcast Episodes

In this inspiring episode, we explore why women often take a unique approach to building business relationships and business collaborations, how shared values can make or break a collaboration, and why regularly refreshing your strategy keeps you ahead of the game! In...
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