Basic Bananas Journal

The latest tips from the Basic Bananas team

There is a Genius in Your Pocket (If You Know How to Use It)

You are currently walking around with access to the world’s smartest experts right in your pocket. From passing bar exams to Ivy League business tests, AI has become the ultimate “pocket genius” for entrepreneurs. Discover how to tap into this power for sharper strategy, faster execution, and creative marketing without the high consulting fees.

read more

What’s the Best Way to Create a Simple Talking-Head Video for Social Media Using AI Tools?

Creating talking-head videos doesn’t have to be complicated. This guide shows you how to record high-quality videos using your phone and a handful of clever AI tools. Learn how to edit quickly with CapCut or Descript, repurpose content with OpusClip and Munch, and follow an easy workflow that saves time while boosting visibility. Perfect for coaches, creators, and small business owners who want simple, smart, effective video creation.

read more

Copywriting That Makes People Say “YES!

Copywriting isn’t just words—it’s connection. In this episode, Basic Bananas shares how to use the Yes Ladder to guide readers from curiosity to clarity to “yes.” Discover practical steps to write copy that resonates, amplifies desire, and builds trust, with examples, social proof tips, and emotional alignment strategies to make your marketing truly convert.

read more
What Small Businesses Can Learn From Brad Pitt’s Moneyball Strategy

What Small Businesses Can Learn From Brad Pitt’s Moneyball Strategy

Small businesses aren’t the Yankees—they’re the Oakland A’s. In this post, we explore the Moneyball approach to marketing: using data, AI, and smart systems to compete with bigger players without massive budgets. Learn how to spot overlooked audiences, automate time-draining tasks, and create marketing strategies that are lean, bold, and effective.

read more