Basic Bananas Journal 
The latest tips from the Basic Bananas team
AI in Marketing: How to Use It Without Losing Your Magic
Unless you've been living under a Wi-Fi-less rock (gasp!), chances are you've heard the buzz, the hype, maybe even the panic about AI in marketing. Some folks are still cautiously dipping their toes in… but not us. We’re already doing cannonballs...
Is Google Still Viable for Small Businesses? A 2025 Look at Google Ads and the Future of Search
For years, Google Ads for small businesses has been a go-to strategy for driving traffic and generating leads. But with AI-powered search alternatives on the rise, shifting consumer behaviour, and increasing ad costs, many business owners are...
Mastering Advanced Email Marketing: Proven Strategies to Boost Engagement and Sales
Want to maximize the power of advanced email marketing and watch your revenue grow? It’s time to ditch the basics and implement high-level strategies. In this guide, we’re unlocking seven powerhouse tactics to turn your emails into engagement...
YouTube Marketing for Small Business: How to Get More Views, Leads & Sales
Want to attract more customers and grow your business using YouTube? You don’t need a massive budget or fancy equipment—just a solid strategy that works with YouTube’s algorithm, not against it. YouTube marketing is one of the most effective ways...
Google Ads for Small Businesses: A Practical Guide
Are you a small business, looking to increase traffic to your website, generate more leads and maximise sales? Google Ads is a great tool to do all of the above. Navigating the platform can be overwhelming at first and if you’re wondering where to...
Collaborative Marketing: Join Forces with Fellow Small Businesses for Success!
Running a small business can feel like a solo mission, but guess what? You don’t have to go it alone! Teaming up with other local legends could be your secret weapon for success. Collaborative marketing is a brilliant way to expand your reach,...
The Ultimate Guide to Personalisation at Scale: How to Wow Your Customers and Win Big
Hello again, marketing legends! Let’s talk about something that can take your marketing from “meh” to mind-blowing personalisation at scale! Customers don’t just want marketing; they crave experiences that feel tailor-made for them. And the best...
7 Easy Ways to Build a Green Brand (Without the Overwhelm!)
Everything’s 'banana' yellow at Basic Bananas, but today we’re turning green! Sustainability isn’t just a buzzword—it’s the future. More and more consumers are choosing brands that align with their eco-conscious values. If your business isn’t on...
How to Build an Email List from Scratch (or Revive a Dormant One)
Whether you’re starting fresh or looking to breathe new life into a dormant list, building and nurturing an email list is one of the most powerful marketing strategies for any small business. In fact, email marketing continues to offer one of the...