Basic Bananas Journal

Whether you’re starting fresh or looking to breathe new life into a dormant list, building and nurturing an email list is one of the most powerful marketing strategies for any small business. In fact, email marketing continues to offer one of the...

Looking to boost your marketing game this week? Customer reviews might just be your secret weapon. Mastering the art of encouraging and leveraging these reviews can set you apart online. Ready to learn how to gather more reviews and use them to...

Unless you've been hiding under a digital rock (and honestly, who could blame you?), chances are you’ve dabbled with, stressed over, or gone all-in on AI in marketing. But while others are still debating whether to dip their toes in, we’re diving...

Hey Marketing Legends! While everyone's shouting into the void, you're here to make echoes that last. And short-form video is here to help you shine! Whether you’re showcasing your brand’s personality on TikTok, sharing quick tips on Instagram...

In a world where digital dominates, it’s easy to forget the magic of real human connection. But here’s the thing—your customers haven’t forgotten! That personal touch, or what we call the human-to-human experience, is the secret sauce that turns...

SEO, SEO, SEO! We keep saying it, but what does it actually mean for your small business in 2025? Don’t worry—if the thought of “site speed” or “metadata” makes you want to hide under your desk, you’re not alone. In fact, you’re in good company....

Imagine this: you're casually scrolling through your phone, and suddenly that familiar iOS update alert pops up. You pause, maybe let out a small sigh, and think, "What now?" It’s a feeling so many small business owners share – that mix of...

The 3 Audiences You Must Test to Maximise Your Facebook & Instagram Ads Campaigns In the fast-paced world of digital marketing, effectively targeting the right audience can make all the difference in the success of your ad campaigns. In this...