Basic Bananas Journal 
The latest tips from the Basic Bananas team
Your Team Isn’t Ready for the Future (Yet). Here’s How to Fix That with AI Training
AI is changing the game. In this episode, discover why your team needs AI training now and how investing in their skills can future-proof your business.
Back to the Future Predictions That Came True in 2025
Take a playful look at Back to the Future predictions that came true in 2025, including AI, smart homes, and video calls, and what this means for small business marketing.
What’s the Best Way to Create a Simple Talking-Head Video for Social Media Using AI Tools?
Creating talking-head videos doesn’t have to be complicated. This guide shows you how to record high-quality videos using your phone and a handful of clever AI tools. Learn how to edit quickly with CapCut or Descript, repurpose content with OpusClip and Munch, and follow an easy workflow that saves time while boosting visibility. Perfect for coaches, creators, and small business owners who want simple, smart, effective video creation.
Copywriting That Makes People Say “YES!
Copywriting isn’t just words—it’s connection. In this episode, Basic Bananas shares how to use the Yes Ladder to guide readers from curiosity to clarity to “yes.” Discover practical steps to write copy that resonates, amplifies desire, and builds trust, with examples, social proof tips, and emotional alignment strategies to make your marketing truly convert.
What Small Businesses Can Learn From Brad Pitt’s Moneyball Strategy
Small businesses aren’t the Yankees—they’re the Oakland A’s. In this post, we explore the Moneyball approach to marketing: using data, AI, and smart systems to compete with bigger players without massive budgets. Learn how to spot overlooked audiences, automate time-draining tasks, and create marketing strategies that are lean, bold, and effective.
Why Even a Die-Hard ChatGPT Fan Should Flirt with Perplexity
If ChatGPT is your creative co-pilot, Perplexity is your research-savvy buddy. Use both and watch your marketing go from clever to unstoppable. Marketing magic made easy.
What on Earth is a Marketing Ecosystem?
Marketing isn’t one trick—it’s an ecosystem. In this guide, learn how to connect your website, emails, content, and client experience to create a powerful marketing ecosystem that builds trust and drives consistent results. Discover the five foundations of alignment, from differentiation and language to conversion and storytelling.
The David vs. Goliath Story You’ve Been Told Is Wrong (and What It Teaches Us About AI Marketing)
The David vs Goliath story isn’t about luck or bravery—it’s about strategy and better tools. In this article, discover how modern small business owners are rewriting the rules of marketing using AI. Learn how AI helps you outsmart big brands, create powerful campaigns fast, and deliver world-class customer experiences without huge budgets.
What The Very Hungry Caterpillar Can Teach You About Marketing
What can The Very Hungry Caterpillar teach us about marketing? A lot, it turns out. In this insightful piece by Kevin Bees, discover how this timeless story captures the essence of growth, transformation, and emotional connection—the same ingredients behind powerful marketing. Learn how to apply these lessons to your business and create lasting impact.