Basic Bananas Journal 
The latest tips from the Basic Bananas team
Copywriting That Makes People Say “YES!
Copywriting isn’t just words—it’s connection. In this episode, Basic Bananas shares how to use the Yes Ladder to guide readers from curiosity to clarity to “yes.” Discover practical steps to write copy that resonates, amplifies desire, and builds trust, with examples, social proof tips, and emotional alignment strategies to make your marketing truly convert.
What Small Businesses Can Learn From Brad Pitt’s Moneyball Strategy
Small businesses aren’t the Yankees—they’re the Oakland A’s. In this post, we explore the Moneyball approach to marketing: using data, AI, and smart systems to compete with bigger players without massive budgets. Learn how to spot overlooked audiences, automate time-draining tasks, and create marketing strategies that are lean, bold, and effective.
Why Even a Die-Hard ChatGPT Fan Should Flirt with Perplexity
If ChatGPT is your creative co-pilot, Perplexity is your research-savvy buddy. Use both and watch your marketing go from clever to unstoppable. Marketing magic made easy.
What on Earth is a Marketing Ecosystem?
Marketing isn’t one trick—it’s an ecosystem. In this guide, learn how to connect your website, emails, content, and client experience to create a powerful marketing ecosystem that builds trust and drives consistent results. Discover the five foundations of alignment, from differentiation and language to conversion and storytelling.
The David vs. Goliath Story You’ve Been Told Is Wrong (and What It Teaches Us About AI Marketing)
The David vs Goliath story isn’t about luck or bravery—it’s about strategy and better tools. In this article, discover how modern small business owners are rewriting the rules of marketing using AI. Learn how AI helps you outsmart big brands, create powerful campaigns fast, and deliver world-class customer experiences without huge budgets.
What The Very Hungry Caterpillar Can Teach You About Marketing
What can The Very Hungry Caterpillar teach us about marketing? A lot, it turns out. In this insightful piece by Kevin Bees, discover how this timeless story captures the essence of growth, transformation, and emotional connection—the same ingredients behind powerful marketing. Learn how to apply these lessons to your business and create lasting impact.
12 Things You’re Paying For That AI Can Do Cheaper, Faster (and Often Better)
AI is changing the business game. In this article, learn 12 ways to save time and money by using AI for tasks like ads, contracts, design, research, and reports. Discover how combining human creativity with AI efficiency can help your business run smarter, faster, and more profitably.
Humans Are the New Luxury: How to Build a Bold, Brilliant Business with Artificial Intelligence (AI)
Let’s face it, there’s a lot of noise about Artificial Intelligence (AI).🚨 Robots are coming! 😱 Jobs will vanish! 🤖 Your toaster might start running your business! We get it. For small and medium-sized business owners,...
The Ultimate Growth Strategy for Med Spas and Clinic Owners: SEO + GEO Magic to Dominate Search and AI Results
Learn how to make your clinic show up everywhere, on Google, in AI results, and in your ideal clients’ minds. Simple. Practical. Transformational.Running a med spa or cosmetic clinic is busy enough without trying to decode Google’s ever-changing...