Basic Bananas Journal 
The latest tips from the Basic Bananas team

Mastering Short-Form Video : Your Quick Guide for Small Businesses!
Hey Marketing Legends! While everyone's shouting into the void, you're here to make echoes that last. And short-form video is here to help you shine! Whether you’re showcasing your brand’s personality on TikTok, sharing quick tips on Instagram...
Human-to-Human Experience: The Ultimate Key to Customer Conversion and Retention
In a world where digital dominates, it’s easy to forget the magic of real human connection. But here’s the thing—your customers haven’t forgotten! That personal touch, or what we call the human-to-human experience, is the secret sauce that turns...
How to Improve Your SEO Game in 2025: A Guide for Small Business Owners
SEO, SEO, SEO! We keep saying it, but what does it actually mean for your small business in 2025? Don’t worry—if the thought of “site speed” or “metadata” makes you want to hide under your desk, you’re not alone. In fact, you’re in good company....
How iOS 18.1 Security Updates Can Transform Your Small Business Marketing
Imagine this: you're casually scrolling through your phone, and suddenly that familiar iOS update alert pops up. You pause, maybe let out a small sigh, and think, "What now?" It’s a feeling so many small business owners share – that mix of...
7 Proven SEO Strategies to Increase Website Traffic
In the ever-evolving world of digital marketing, proven SEO strategies to increase website traffic remain crucial for driving organic visitors to your site. Whether you're a seasoned marketer or just starting out, these seven SEO strategies can...
Meta Ads Audience Targeting
The 3 Audiences You Must Test to Maximise Your Facebook & Instagram Ads Campaigns In the fast-paced world of digital marketing, effectively targeting the right audience can make all the difference in the success of your ad campaigns. In this...
How to stop your emails from going to spam
In the digital age, emails are more than just messages—they're powerful tools for nurturing leads and driving sales. This article explores why maintaining an engaged email list is crucial for your business, how to boost open rates, and tips for...
Pique Your (P)interest | A Quick Guide to Pinterest Marketing Strategy
Estimated reading time: 3 minutes, 22 seconds (Pique Your Pinterest - A Quick Guide to Pinterest Marketing Strategy) What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas...
10 ideas to help set the prices of your products and services
There is a lot to think about when it comes to deciding how much you want to charge for your products and services. For business owners, it can be tricky to find a healthy medium between being competitive and making sure you’re generating profit....