Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
S10 EPISODE 2: How to write email newsletters people actually want to read
Margo Aaron, the creator of That Seems Important, shares her strategies on writing email newsletters people actually want to read. You will discover... The most important questions to ask yourself when writing emails. Why you want your emails to...
S10 EPISODE 1: Welcome to a new year and a new decade
Happy New Year! A new decade is upon us and oh are we so excited to have you join us on this journey! In this episode, our founders will share... Why creativity is not just a fancy buzzword. How customer-centric businesses are going to take the...
S09 EPISODE 33: How Black Finch Doubled their Business in 12 Months
Davina from Black Finch Jewelers shares their business story including some of the challenges, scary moments and how her shift in focus leads to doubling the business in the last 12 months You will discover... Where to focus to generate the fastest...
S09 EPISODE 32: Pricing Strategies – Re-thinking your pricing model
Pricing strategies are important and not only influence your sales but also who you attract to your business. You will discover... Why you don‘t want to use the ‘sushi train‘ approach to pricing The power of precise pricing Why you don‘t need to...
S09 EPISODE 31: How to use Lumpy Mail to Get the Attention of Anyone
In this episode, Christo talks to Cindy Randall from Hats Off Copywriting about a very creative lumpy mail campaign which she did to generate new business. You will discover... How to use lumpy mail to get the attention of customers, alliance...
YOUR BEST SELF FOR 2020, HOW TO BE ON TIME & SETTING QUARTERLY GOALS
Christo and Franziska are talking about the importance of being on time and how you can challenge yourself to never be late to meetings! They also discuss how to develop a plan for 2020 for your business and share a valuable and easy to use...
S09 EPISODE 30: How to use (the right, useful!) promotional products to delight your customers
Promotional products can backfire on a business if they are useless or don‘t fit into their brand strategy. Do you really need another fridge magnet or coffee cup? You will discover... The ‘purpose before product‘ method to finding the right...
S09 EPISODE 29: How to build a smart marketing team with minimal resources
As a business owner, you are often working at capacity and can‘t even think to fit in more tasks. Yet you know that you need marketing in order to grow. It‘s a catch 22, or is it? Instead of working longer hours, build a smart marketing team around...
Why Confused Customers Don‘t Buy, Photography Tips For Social Media & Appreciation in the Workplace
Feeling like your marketing is a bit of a juggling act? Too many options or a complicated sales process can leave potential customers confused and walking away. In this episode, Christo unpacks practical ways to simplify your customer journey for...