Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
S09 EPISODE 13: Why social entrepreneurship is not only good for your conscience but also for your team… and your bottom line
In this episode, Franziska is coming to you live from the United Nations Headquarters in New York City to share how you can make your business more impactful through social entrepreneurship. Why your business must make a positive impact in order to...
Increasing Cash Flow, Gaining Credibility & Social Proof for your Website
In this episode, Franziska shares five steps to increase cash flow in your business. Additionally, Christo is answering a customer question on how to gain more credibility. Julia, who is the head of branding at The Business Hood explains what to...
S09 EPISODE 12: How to Structure Your Team for Growth
As you grow your business one of the biggest challenges can be growing your team. In this episode, Christo covers ways to structure your team and processes for business growth. In this episode Christo discusses: How to structure your team for...
S09 EPISODE 11: How to Attract More Customers with an Entry Product or Service
In this episode, Christo shares how to attract more customers by getting clear on your entry products or services. Discover how to save time, increase sales, and grow your revenue without extra marketing spend.
S09 EPISODE 10: The Road Less Travelled – Business Lessons from a Motorcycle Trip Along the Silk Road – Part 2
In this inspiring episode, Franziska and Christo share valuable business lessons learned while riding motorbikes along the Silk Road from Switzerland to Kazakhstan. Discover how to stay flexible while achieving goals, master the assumptive close, and understand why solid research is key to success.
S09 EPISODE 9: The Road Less Travelled – Business Lessons from a Motorcycle Trip Along the Silk Road – Part 1
Join Franziska and Christo as they ride from Switzerland to Kazakhstan, uncovering business lessons inspired by their journey. From turning failure into growth to understanding the value of rest and embracing discomfort, this episode is packed with insights for entrepreneurs who love adventure and learning.
Positioning, The Perfect Job Ad & Team Innovation
In this episode, Christo and Franziska share how to position your brand in the market, craft the perfect job ad, and spark innovation within your team. They also reveal their latest book recommendations and practical insights for business owners looking to build stronger, more inspired teams.
S09 EPISODE 8: Should I create a separate brand for high-end customers?
In this episode, Christo dives into how to refine your brand strategy to appeal to high-end customers. Discover how to position your brand above your current market, how pricing shapes perception, and what leading brands do to build lasting trust and quality. Perfect for business owners ready to strengthen their brand.
Time Management, Online Ads and Tips for Hiring Interns
In this episode, Franziska and Christo unpack how to get real results from online ads, boost time management, and find the right interns for your business. Featuring insights from Jenny, a Basic Bananas intern, this conversation is packed with practical advice for busy entrepreneurs ready to work smarter.