Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
S09 EPISODE 7: How to grow your team using virtual assistance
In this episode, discover how to scale your business by hiring virtual assistants. Franziska and Christo share practical tips on finding the right VA, keeping them motivated as part of your team, and maintaining top-quality work. Perfect for business owners ready to grow efficiently and smartly.
S09 EPISODE 6: Do I need a tagline?
In this episode, discover how to craft a memorable tagline that truly captures your brand’s essence. Franziska and Christo share examples of the world’s best taglines, reveal the secret ingredient that makes a slogan stick, and show you how to use yours to attract the right customers with clarity and confidence.
Public Speaking, Social Media Tools & Generating Sales
In this episode, explore the best tools and strategies to elevate your business. Learn how to use social media tools effectively, improve your presentation skills, and generate more sales with ease. Plus, enjoy clips from The Experience event and a fun surprise at the end. Packed with practical marketing insights and a good dose of laughter!
S09 EPISODE 5: The Importance of Community
In this inspiring episode, Franziska and Christo explore the importance of community in business. Learn why surrounding yourself with the right people accelerates growth, the different types of communities that exist, and how to build your own supportive network. Perfect for entrepreneurs who value connection and collaboration.
S09 EPISODE 4: The 9 Marketing Principles Every Business Owner Must Know
In this episode, Franziska and Christo reveal the nine marketing principles every business owner needs to master. From understanding the hunting versus farming approach to leveraging recency and frequency, you’ll learn how to create marketing that connects, converts, and inspires. A must-listen for business owners serious about growth.
S09 EPISODE 3: Pump it up!
In this energising episode, the founders of Basic Bananas share their best strategies to stay focused, productive, and full of energy throughout the day. Learn how to start and finish strong, and discover one natural ingredient that can instantly boost your energy. Tune in and get ready to pump it up!
S09 EPISODE 2: The Future of Cars, Fuel and Crypto Currencies!
In this episode, Christo interviews futurist Mark Pesce about the future of cars, fuel, and cryptocurrencies. Discover where automotive technology is headed, how shifts in fuel will impact industries, and what’s next for digital currencies. A fascinating conversation about the technologies shaping our future.
Peeling Back with Basic Bananas
In this Peeling Back episode, the Basic Bananas team takes you behind the scenes. Learn how to craft a clear, powerful elevator pitch, get insights from current Clever Bunch members, and enjoy a sneak peek of Franziska’s speaking gig. Plus, Aga shares what’s working right now in Facebook advertising.
S09 EPISODE 1: Welcome to season 9!
Season 9 kicks off with fresh business insights from Franziska Iseli and Christo Hall. Learn how to put the fun back into business, attract top talent, discover your team’s love languages, and gain powerful customer insights through multi-touch marketing.