Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
How to identify your target market
In this episode, Franziska breaks down how to identify your target market in three simple steps. Discover how analysing your audience’s behaviour helps you attract the right customers, refine your message, and grow your business with clarity.
Creating A Personalised Customer Experience With Facebook Messenger
In this BBTV episode, Aga shares how to create a personalised customer experience using Facebook Messenger. Discover clever ways to use Messenger to target your audience, build trust, and make your marketing feel more human and engaging.
The Plus One Strategy
In this episode, we dive into the Plus One strategy and why it matters in crafting great customer experiences. Erik explains how a simple, unexpected extra can make your business more memorable, more trusted and more referable. You’ll learn how to implement Plus Ones in a practical, meaningful way that delights your customers.
How to Improve Your Relationship with Money
In this episode, Shandra shares practical and empowering ways to improve your relationship with money. You’ll explore simple mindset shifts, common money patterns and the actions that can help you strengthen your financial confidence as a business owner. A helpful reminder that your money relationship influences how you grow, invest and show up in business.
How To Put The Right Employees In The Right Seats
In this episode, Franziska breaks down how to find and develop the right employees for the right seats in your business. You’ll learn what to look for beyond skills alone, how to hire for mindset and culture, and why adaptable people help your business stay agile. Franziska also shares a real Basic Bananas example, plus an invitation to the Experience 2019 event.
How To Create A Promotion Plan For 2019
In this episode, Christo breaks down how to create a promotional plan that brings clarity, structure and stronger results to your marketing. Filmed during the Experience 2018 on Fitzroy Island, he walks you through the Basic Bananas promotional plan and shows you how to create your own step by step. A simple and practical way to set your business up for a stronger year.
S08 EPISODE 45: Lessons for 2018 from your Basic Bananas Team
As 2018 comes to a close, the Basic Bananas team reflects on the year’s highlights and lessons learned. Meet team members as they share insights, successes, and tips to inspire your business in 2019. A heartfelt episode full of gratitude, reflection, and inspiration to help you start the new year with clarity and purpose.
The Best-Seller Strategy
Learn the Best-Seller Strategy, a simple and effective approach to boost cashflow by promoting your top-selling product or service. This episode breaks down how to highlight your best-seller, make purchasing easier for your audience, and create quick momentum in your marketing.
S08 EPISODE 44: How to increase your revenue without increasing your expenses
Learn how to increase your revenue without increasing your expenses using one of the simplest and most profitable strategies available. This episode breaks down how a reactivation campaign can re-engage your prospects and customers, help you maximise downtimes, and grow your profits sustainably.