Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
How To Travel For Free
Want to travel the world for free. In this episode, Christo explains how to turn your everyday business expenses into valuable travel points. You will learn how to maximise credit card rewards, what to consider when choosing a points program, and how to use smart expense management to unlock free flights and upgrades.
S08 EPISODE 43: How to make extra cash over the holiday period
The holiday season is a perfect time to make extra cash while many competitors slow down. In this episode, learn four effective strategies to maximise profits, run clever promotions, and make the most of the festive period for your business.
How To Structure Team Performance Reviews
Franziska explains how to run effective team performance reviews in this episode. Learn how to use a structured performance review form, provide clear feedback, and help your team stay aligned and productive.
S08 EPISODE 42: Innovation sessions – How to get customer feedback
Discover how to use innovation sessions to gather customer feedback and involve your team. Learn the key questions to ask and keep your business evolving.
How To Stay Motivated
Learn how to stay motivated as a business owner with Christo’s favourite practical tips. This episode explores simple habits like gratitude, celebrating weekly wins, and shifting your attitude to build a consistently positive mindset.
S08 EPISODE 41: The 4% strategy – How to continuously progress
Learn how the 4% strategy helps you identify the small but powerful actions that drive most of your progress. This episode breaks down the Pareto principle, the key questions to ask, and how to define the most impactful 4% in your business.
3 Questions To Find Your X-Factor
Unlock your business X-factor with three practical questions that reveal your strengths, highlight industry frustrations, and clarify what sets you apart from competitors. A simple framework to help you stand out with confidence.
S08 EPISODE 40: How to Stop Perfecting and Start Implementing
In this episode, we unpack how top implementer Shayla Strapps manages to run three businesses while staying focused and productive. Learn how to prioritise your tasks, avoid procrastination traps, and start automating your operations in simple, low time ways.
3 Ways To Gain Credibility in Your Market
In this episode, Christo reveals three effective ways to gain credibility in your market. Move beyond self-promotion and learn how to build trust and authority with your audience.