Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
How To Deal With Poop Showers
Every business owner eventually faces a “Poop Shower”—those moments when individuals offload their own fears and negativity onto you. In this episode, Franziska Iseli shares her best tips for staying resilient. Discover four practical ways to respond to criticism and the importance of self-observation in maintaining your peace.
S08 EPISODE 34: Everything you need to know about brand consistency
Brand consistency is the foundation of customer trust. In this episode, we break down why maintaining a unified brand is essential for growth in a competitive market. Discover how to build a simple style guide for your team and explore strategies to amplify your brand voice across multiple channels to attract a loyal following.
Always Respond With Kindness
Difficult situations are inevitable in business, but your response is optional. In this episode, Franziska Iseli shares her personal mantra of responding with kindness, regardless of the circumstances. Explore why this simple shift in perspective is so powerful and how it can create a positive ripple effect throughout your entire business ecosystem.
S08 EPISODE 33: Ben Greenfield – How to Improve Your Work Environment for Improved Health, Energy & Focus
Join New York Times bestselling author and health expert Ben Greenfield as he reveals how to transform your work environment into a powerhouse for productivity. Learn practical ways to increase movement throughout your day and understand the critical impact that air quality, lighting, and water have on your professional performance.
How To Improve Your Brands Perception
In marketing, perception is reality. If your brand doesn’t look the part, you’re losing business before the first conversation even starts. In this episode, Christo Hall highlights a critical mistake entrepreneurs make regarding their brand image and explains how to conduct a thorough audit of your customer touchpoints to ensure you stand out for the right reasons.
S08 EPISODE 32: Demographics vs Psychographics
Understanding who your customer is requires more than just knowing their age or location. In this episode, we explore the crucial differences between demographics and psychographics. Discover how to look deeper into your audience’s behaviors and beliefs to create powerful marketing angles and leverage the two types of emotional triggers that drive action.
How To Deal With Rejection
Dealing with rejection can be tough as a business owner. In this episode, Franziska and Sue Izzo, who runs the Basic Bananas US offices, share three tips on how to lessen your fear of rejection and how to overcome it. 01:05 Take a look at your...
S08 EPISODE 31: How I‘ve Grown by 10 Franchises – Interview with Heather Davis
Heather Davis has recently grown her business by adding 10 franchises, she‘s ranking on the top of Google and has been generating free media! In this episode, you‘ll discover... The critical mindset shift to focus on being a ‘marketer first‘ to...
Importance of Old-Fashioned Signage
We‘re always sharing the latest and greatest techie tips when it comes to marketing, but it‘s important not to underestimate the power of old-fashioned signage! In this episode, Christo showcases the signage on the Basic Bananas office building and...