Basic Bananas Journal
The latest tips from the Basic Bananas team
How to stop your emails from going to spam
5 reasons to keep people subscribed and opening your emails Your email database is next year’s sales. It’s your potential to generate sales with just a few emails. It’s more valuable than your bank account and will actually fill your bank account sustainably if your leads are all nurtured well. Read more
Pique your (P)interest | A quick guide to Pinterest marketing strategy
What’s Pinterest? Founded by internet entrepreneurs Ben Silbermann, Paul Sciarra, and Evan Sharp in 2009 (FUN FACT: Basic Bananas was also founded in 2009) (FUN FACT: Basic Bananas was also founded in 2009) Read more
How to choose thebest email marketing software for your business
If only email marketing software were created equal, then this would be a no-brainer. When considering cost, learning curve, unique features and customer support, there’s just so much to think about. Read more
How to do Before & After Case Studies in Your Business
In this episode of BBTV, Franziska Iseli sits down with branding genius Julia Brun of The Business Hood, to talk about the power of case studies for your business. Together these two powerhouses share five tips in analyzing case studies for...
S08 EPISODE 3: How to change direction as a business owner
It‘s not uncommon for business owners to feel the pull to start a completely different business after years of being a successful business owner. One of our brilliant Clever Bunch members Sarah Griffiths felt the pull and went after it! In this...
How to Market to Different Audiences
One of the most common questions we hear among small business owners is how does one market to different markets! In this BBTV, cofounder Franziska Iseli shares three forward thinking tips in marketing your product to different audiences. (1:00) Be...
S08 EPISODE 2: How marketing saved my business – interview with Erik Hatterschiedt
Turning a business around to go from making a loss to turning a decent profit can be quite the challenge. Erik Hatterscheidt, Head of Basic Bananas Canada did just that and generously shares his insights on this show. In this episode you‘ll...
Balancing Business & Lifestyle
Do you find balancing your work life and social life tough? You‘re not alone! In this BBTV tip, Christo shares how you can have a happy and healthy lifestyle outside of work to have sustainable business growth over time. You‘ll learn what his...
S08 EPISODE 1: Welcome to the kick-off of season 8 and some behind-the-scenes insights
We are so excited to be back with a ton of amazing content for this season! Join our co-founders Franziska Iseli & Christo Hall for some behind-the-scenes insights. In this episode you‘ll learn... How to pick a theme for the year to stay hyper...
How to Feed Your Inspiration
We understand as a small business owner how busy life can get and you often put try new activities at the bottom of your to-do list. But did you know doing new things often could actually stimulate your creativity? In this episode of BBTV,...
Reaching Long-Term Goals
One of the most common questions we receive from business owners is what is the one thing they can do for ultimate growth. In this episode of BBTV, Christo Hall shares the steps you need to take to reaching your long-term goals and keeping these...
Meditate Your Way to Success
In this episode of BBTV, cofounder Christo Hall shares why business owners should take time out everyday to recharge their mind with meditation. By keeping your mind fresh you are optimized to perform your best every single day! (0:42) Meditate...