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Shifting Perceptions – How to Change Your Perception in the Market

by Basic Bananas | May 27, 2015 | Basic Bananas Blog - Marketing Articles

A few years ago I was having coffee with a friend who ran a successful business. He was on a high, riding the wave of success. A few months later, his business pretty much vanished. He had made a few really bad decisions and the perception of his business changed from...

The Experience Summit 2015 – Annual Gathering of Small Business Owners

by Basic Bananas | May 25, 2015 | Basic Bananas Blog - Marketing Articles

It’s now two months since the Experience Summit 2015. We’re left with the fond memories of our annual gathering which celebrates entrepreneurship at the stunning Manly Yacht Club. Over two days, small business owners and entrepreneurs got together to learn...

6 Ways to Make Your Customer Fall in Love With Your Business Over and Over Again

by Basic Bananas | Apr 27, 2015 | Basic Bananas Blog - Marketing Articles

Do you know the book/movie “He‘s Just Not That Into You”? It‘s a genius guide written by famous author/comedian Greg Behrendt explaining when it is time for a lady to run for the hills in a relationship. Greg is convinced there are certain signs which show when a guy...

Making the Most of Your Niche Market

by Basic Bananas | Apr 16, 2015 | Basic Bananas Blog - Marketing Articles

As consumers are becoming more and more informed, niche markets have never been more important. What‘s a niche market? A niche market is a highly focused, specific market with a common desire. Here are 6 helpful things you can do to really capitalise on your niche: 1....
Marketing Course Brisbane and Sydney

Marketing Course Brisbane and Sydney

by Basic Bananas | Jan 29, 2015 | Basic Bananas Blog - Marketing Articles

Recently Basic Bananas held their one-day marketing courses in Sydney, Brisbane and Melbourne which helped refine marketing for hundreds of business owners and what is required in order to be even more successful. The Blast-Off workshops lasted for a good 3.5 hours...

The Entrepreneurial Rollercoaster

by Basic Bananas | Dec 3, 2014 | Basic Bananas Blog - Marketing Articles

Some days you just want to give up and run away to a place where no one can find you. Other times, you feel like hugging the whole world – or at least anyone you meet in the street. Are you crazy? Nope. Welcome to the life of an entrepreneur. Actually, you have chosen...
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