by Basic Bananas | Nov 21, 2016 | Basic Bananas Blog - Marketing Articles
[vc_row][vc_column][vc_column_text]Last week while at a business event in Los Angeles, I had a lengthy discussion with a fellow entrepreneur about branding and the impact great branding has on a business‘ success. Florian, the founder of an online spices company he...
by Basic Bananas | Oct 3, 2016 | Basic Bananas Blog - Marketing Articles
‘I‘m spending all this time and money on marketing but nothing is working!‘ This is an all too common sentiment in the business world. It makes me sad to see small business owners exhausting their resources (and sanity) by spending money on stuff that doesn‘t give...
by Basic Bananas | Sep 25, 2016 | Basic Bananas Blog - Marketing Articles
[vc_row][vc_column][vc_column_text]Why you don‘t need a fifty-page marketing plan to grow your business exponentially A recent survey revealed that one of the biggest challenges a business owner faces is marketing. A scattered and unorganized approach is making it...
by Basic Bananas | Jun 18, 2015 | Basic Bananas Blog - Marketing Articles
“Leadership is about bringing the best out in people” said Aga, our Client Happiness Rockstar at a team meeting yesterday where we discussed what makes a great leader. As a leader it is your job to facilitate an environment where people can produce remarkable work, a...
by Basic Bananas | May 27, 2015 | Basic Bananas Blog - Marketing Articles
A few years ago I was having coffee with a friend who ran a successful business. He was on a high, riding the wave of success. A few months later, his business pretty much vanished. He had made a few really bad decisions and the perception of his business changed from...
by Basic Bananas | May 25, 2015 | Basic Bananas Blog - Marketing Articles
It’s now two months since the Experience Summit 2015. We’re left with the fond memories of our annual gathering which celebrates entrepreneurship at the stunning Manly Yacht Club. Over two days, small business owners and entrepreneurs got together to learn...
