In the second episode of this 4-part series, Franziska explains how to review the Culture Pulse Check results from your team in order to come up with a set of principles, behaviours and non-behaviours that are all in line with your brand strategy for your...
In this first episode of a 4-part series, Franziska shares 10 questions you could ask your team in order to help you understand where your culture matrix is at the moment. Highlights 0:00 Intro 0:31 Why culture matters 1:16 The Culture Code 2:04 Culture Health Check...
In this episode, Christo shares the answer to a common question that keeps coming up: How do I get higher returns from my marketing spend? Highlights: 0:00 Intro 0:18 A little shift on your thinking 0:35 How to make marketing work better 1:01 What happens after the...
One of the key elements of a really good brand strategy is to have a compelling and meaningful purpose statement for your business. Whether you already have a great purpose statement, need a refresh, or just starting from scratch, Franziska’s here to break it down for...
Sales Tip Alert! Christo’s back with another useful selling tip for business owners who cringe whenever it’s time to “sell”. Highlights 0:00 Intro 0:17 “I don’t want to be a salesperson” 0:50 The reason we get annoyed by sales people 1:15 How to become a better...
How do you attract the best talent and keep the A-players? In this episode, Franziska highlights the connection between a job posting and marketing your business to make sure your advertised position stands out to potential applicants. 0:00 Intro 0:30 A great job ad...
