S13 EPISODE 12: [CASE STUDY] THE MARKETING ECO-SYSTEM™ TO MAP OUT YOUR MARKETING ACTIVITIES

by admin | Jul 17, 2023 | Marketing Podcast Episodes

Many business owners just wing it when it comes to their marketing activities and efforts which often results in a lack of customers and cashflow! In this episode, Franziska Iseli shares a framework you can use to bring structure into your marketing. She makes it...

S13 EPISODE 11: WELCOMING THE LGBT+ COMMUNITY INTO YOUR BUSINESS – INTERVIEW WITH ADAM BOLD

by admin | Jul 17, 2023 | Marketing Podcast Episodes

Adam Bold runs a business called Points of Difference Travel and Events and in this episode, he shares his know knowledge and experience with marketing to the LGBT+ community. Some of the highlights of this episode include… Examples of different market segments and...

S13 EPISODE 10: LESSONS FROM A 30-YEAR OLD BUSINESS – A FIRESIDE CHAT WITH DENISE NEVILLE FROM TRANZITION GROUP

by admin | Jul 17, 2023 | Marketing Podcast Episodes

How do you keep your business alive and flourishing for three decades?! Please meet Denise Neville from Tranzition Group, an executive recruitment and partnership firm passionate about the growth of companies and individuals who has been doing exactly that with her...

S13 EPISODE 09: How to Increase Your ‘Flow-ability’ in Times of Change

by Basic Bananas | May 14, 2023 | Marketing Podcast Episodes

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” Charles Darwin For business owners, adaptability is an amazing superpower. As change is accelerating in the world, it’s...

S13 EPISODE 08: Insights from an amazing business that has been running for over 20 years.

by Basic Bananas | Apr 27, 2023 | Marketing Podcast Episodes

Most businesses sadly don’t make it past the first 3 years, let alone 10 years. Espresso Services Plus has been running for over 20 years! Please meet Jo Mendes, the genius behind the marketing and branding of this amazing business. In this episode, Joana shares how...

S13 EPISODE 07: Relationship talk with Amy Islip from Think Better

by Basic Bananas | Apr 16, 2023 | Marketing Podcast Episodes

Relationships are at the core of business (and life!). And the quality of a relationship determines the quality of our lives and the success of our businesses.  In this episode, we are chatting with Amy Islip, the founder of Think Better. Amy is a Registered Clinical...