by Basic Bananas | Jan 5, 2020 | Marketing Podcast Episodes
Davina from Black Finch Jewelers shares their business story including some of the challenges, scary moments and how her shift in focus leads to doubling the business in the last 12 months You will discover… Where to focus to generate the fastest business growth...
by Basic Bananas | Dec 18, 2019 | Marketing Podcast Episodes
Pricing strategies are important and not only influence your sales but also who you attract to your business. You will discover… Why you don‘t want to use the ‘sushi train‘ approach to pricing The power of precise pricing Why you don‘t need to discount The #1...
by Basic Bananas | Dec 11, 2019 | Marketing Podcast Episodes
In this episode, Christo talks to Cindy Randall from Hats Off Copywriting about a very creative lumpy mail campaign which she did to generate new business. You will discover… How to use lumpy mail to get the attention of customers, alliance partners, and...
by Basic Bananas | Dec 1, 2019 | Marketing Podcast Episodes
Promotional products can backfire on a business if they are useless or don‘t fit into their brand strategy. Do you really need another fridge magnet or coffee cup? You will discover… The ‘purpose before product‘ method to finding the right promotional products...
by Basic Bananas | Nov 27, 2019 | Marketing Podcast Episodes
As a business owner, you are often working at capacity and can‘t even think to fit in more tasks. Yet you know that you need marketing in order to grow. It‘s a catch 22, or is it? Instead of working longer hours, build a smart team around you to help you grow your...
by Basic Bananas | Nov 11, 2019 | Marketing Podcast Episodes
Please meet Tony Cox, a brilliant business owner and the founder of Tenacity Health Coaching. In this episode Tony shares… The one big shift that changed his entire business. How to do a regular pulse check to realign your offering. Why understanding your...