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S09 EPISODE 33: How Black Finch Doubled their Business in 12 Months

S09 EPISODE 33: How Black Finch Doubled their Business in 12 Months

by Basic Bananas | Jan 5, 2020 | Marketing Podcast Episodes

Davina from Black Finch Jewelers shares their business story including some of the challenges, scary moments and how her shift in focus leads to doubling the business in the last 12 months You will discover… Where to focus to generate the fastest business growth...
S09 EPISODE 32: Pricing Strategies – Re-thinking your pricing model

S09 EPISODE 32: Pricing Strategies – Re-thinking your pricing model

by Basic Bananas | Dec 18, 2019 | Marketing Podcast Episodes

Pricing strategies are important and not only influence your sales but also who you attract to your business. You will discover… Why you don‘t want to use the ‘sushi train‘ approach to pricing The power of precise pricing Why you don‘t need to discount The #1...
S09 EPISODE 31: How to use Lumpy Mail to Get the Attention of Anyone

S09 EPISODE 31: How to use Lumpy Mail to Get the Attention of Anyone

by Basic Bananas | Dec 11, 2019 | Marketing Podcast Episodes

In this episode, Christo talks to Cindy Randall from Hats Off Copywriting about a very creative lumpy mail campaign which she did to generate new business. You will discover… How to use lumpy mail to get the attention of customers, alliance partners, and...
S09 EPISODE 30: How to use (the right, useful!) promotional products to delight your customers

S09 EPISODE 30: How to use (the right, useful!) promotional products to delight your customers

by Basic Bananas | Dec 1, 2019 | Marketing Podcast Episodes

Promotional products can backfire on a business if they are useless or don‘t fit into their brand strategy. Do you really need another fridge magnet or coffee cup? You will discover… The ‘purpose before product‘ method to finding the right promotional products...
S09 EPISODE 29: How to build a smart marketing team with minimal resources

S09 EPISODE 29: How to build a smart marketing team with minimal resources

by Basic Bananas | Nov 27, 2019 | Marketing Podcast Episodes

As a business owner, you are often working at capacity and can‘t even think to fit in more tasks. Yet you know that you need marketing in order to grow. It‘s a catch 22, or is it? Instead of working longer hours, build a smart marketing team around you to help you...
S09 EPISODE 28: Entrepreneur’s story – The big shift

S09 EPISODE 28: Entrepreneur’s story – The big shift

by Basic Bananas | Nov 11, 2019 | Marketing Podcast Episodes

Please meet Tony Cox, a brilliant business owner and the founder of Tenacity Health Coaching. In this episode, Tony opens up about the big shift that transformed his entire business journey, sharing practical insights you can apply too. You’ll discover how to run...
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