Running Facebook or Instagram ads for your small business? Franziska shares a quick but important update on what’s working right now in Meta advertising and what most businesses are still getting wrong. 🤔
Key highlights:
✅ Creative diversity beats audience targeting
Meta ads perform better when you test more ad variations instead of narrowing audiences.
✅ Mix up your formats
Use video, static images, colour block ads, text-based ads, AI images, and avatars.
✅ Test different angles
Some ads should focus on pain points, others on outcomes and benefits.
✅ Fewer campaigns, more ads
Run one or two campaigns with 10–20 creatives and let Meta’s AI optimise.
✅ Let performance lead
Scale what works and turn off what doesn’t based on real data.
Test more creatives, worry less about audiences, and let the platform optimise. Simple, but powerful. And if you need help building campaigns or a clear marketing plan, Franziska and the team at Basic Bananas are here to help through The Clever Bunch Program 🎯
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