One of the key elements of a really good brand strategy is to have a compelling and meaningful purpose statement for your business. Whether you already have a great purpose statement, need a refresh, or just starting from scratch, Franziska’s here to break it down for you.

Highlights
0:00 Intro
0:48 Why is it important?
1:08 Internal x External Branding
1:43 Blending your vision and mission
1:55 Using the word “by”
2:17 Example 1: Basic Bananas
2:53 Example 2: a coaching business
3:06 Example 3: a kids fashion business
3:34 The bigger picture

What is your purpose statement? Share it with us.

For even more EPIC marketing resources go to: https://www.basicbananas.com or join us at the upcoming Marketing Virtual Summit: https://www.basicbananas.com/virtualsummit

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