Adam Bold runs a business called Points of Difference Travel and Events and in this episode, he shares his know knowledge and experience with marketing to the LGBT+ community.
Some of the highlights of this episode include…
- Examples of different market segments and how to market to them
- Awareness of the communities within communities
- How to adjust your language, imagery, products, and services to be more inclusive
To learn more about Points of Difference Travel and Events visit: https://pointsofdifference.com
Happy listening!
Reference links which Adam shares are the following:
https://en.wikipedia.org/wiki/Pride_flag
https://www.pridetraining.org.au/pages/pronoun-page
https://www.coe.int/en/web/gender-matters/sex-and-gender
https://aifs.gov.au/resources/practice-guides/inclusive-communication-lgbtiq-clients
Webinar – https://ap-app.webinar.net/r/ar5M6NL8GbZ
To discover more marketing strategies, make sure to join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://basicbananas.com/virtualsummit
Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team
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