Search is changing fast and it’s no longer just about ranking on Google but also showing up in AI answers.
In this episode, Franziska is joined by Dave Burnett, founder of AOK Marketing, who has spent nearly three decades in marketing and SEO. Dave breaks down how search has evolved from traditional SEO to AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), and what businesses need to do today to be discovered by AI tools like ChatGPT.
Key Highlights:
✅ The “Google Slap” explained — why search rules change and how businesses can stay resilient.
✅ SEO made simple — the three core pillars: technical SEO, content, and backlinks.
✅ SEO vs AI search — how AEO and GEO help businesses get discovered in ChatGPT and AI overviews.
✅ The winning strategy — do something unique, talk about it, and build authority across the web.
A practical and eye-opening conversation on how search is evolving — and why businesses that adapt early to AI-driven discovery will have a major advantage.
Connect with Dave on LinkedIn and AOK Marketing.
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The Basic Bananas Team