Christo: Hi there! Welcome back to Basic Bananas TV. In this tip, I want to share a way for you to basically show Google what’s important on your website. So it’s an SEO tip. A Search Engine Optimisation tip. The reality is, we all want more free traffic to our websites. Free traffic is more prospective customers looking at your website, finding it in Google for free so that they… you know, you generate enquiries and things for free from your website. So this is something we call a “pillar post”. Now what on earth is that? If you’re creating articles on your website, Google will come to your website and it crawls through all the websites and it looks for all the different links you have within your website. So it’s a good idea to do some internal linking. What I mean by that is if you have one favourite article, a really good article that might get good exposure, if it gets good exposure in Google and people land on it, they’re likely to think you’re pretty credible and they might hopefully, inquire with you, if you want to give that article a bit of a boost from other pages on your website, you create internal links to that page. And what will happen then is Google looks through your site and it sees~ it’s like it sees you as saying this page is really credible, this page has really good content, so let’s give that page a push when you are listing our website, so it’s internal linking. And that’s the kind of pillar post. So really cool little strategy that you can apply just within your own website and likely within just a couple of minutes to apply as well. So if you’ve enjoyed the tip or if you do know anyone else who could do with a little bit of SEO assistance, feel free to share the tip with them and you know for any questions in regards to marketing, get in touch with the team here at basicbananas.com