Even though direct mail is being used less and less, mainly because of emails, it is still a very effective marketing strategy. Many of our clients get incredible results doing creative direct mail campaigns.
In this video we talk about a very special kind of direct mail – lumpy mail. Find out what lumpy mail is by watching this short video tip!
We talk about 3 basic steps to take when organising your direct mail:
1. Find a relevant and interesting message.
2. Get a list to send your mail to. Make sure you target the right people, don’t just send it to anyone.
3. Follow up. This is really important and will increase your conversion rate.
Please feel free to send us some direct mail:-). Chocolates are very popular here at Basic Bananas!
You can send them to PO BOX 502, Narrabeen, NSW, Australia
Please let us know how you go with your campaigns and mail ideas. Have you received some cool mail lately? We’d love to hear your thoughts below in the comments box!