Social Media for
Small Business

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Social mediais one of the marketing tools that can have an exponential effect on your business growth and become an incredibly effective and omnipotent tool.”

Most people today are on social media, but very few know how to effectively market themselves or their businesses to get their message seen and heard.

In Social Media for Small Business, accomplished entrepreneur, marketing and brand strategist, and author Franziska Iseli walks readers step-by-step through the process of efficiently and confidently building and maintaining an online presence using social media.

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Thanks to the popularity and fast growth of social media channels, small businesses now have a chance to get noticed on much smaller marketing budgets.

The big companies don’t beat the small anymore.

Full of helpful strategies, practical tips and real-world case studies, this book is a must-have for business owners who are seeking to expand their reach online and make an impact to their bottom line.

The Maverick Principles

Social Media for Small Business is straight to the point, relevant, practical, actionable and applicable to any business.

Featuring clever frameworks, concept and activities, readers will walk away with a clear strategy and action plan in place to step up their social media game.

Purchase the book from your favourite retailer

Booktopia logo showcased on a white background for effective marketing.
White background showcasing Amazon com logo.
Amazon com au logo on a white background for marketing workshop.
The dymocks logo displayed on a white background for small business marketing.
Collins booksellers logo on a white background for small business marketing.
Paper plus logo on a white background for small business marketing.
Whitcoulls logo on a white background for small business marketing.

Happy Bunch of Business Owners

Vineyard going from strength to strength with their online sales

We’re seeing more traction online and people being confident to go on our website to buy products. Thanks for all your help at Basic Bananas in the last 6 months. It’s been really very rewarding and we learnt a lot and will keep learning a lot!

Property business up 150% in 2 years while working with basic bananas

Since I started with Basic Bananas, the business has doubled in terms of turnover, and we’re on track to do another 50% growth in our third year working with Basic Bananas, and that’s come from implementing the marketing strategies that we’ve learned. It’s had a big impact on our business.

Travel and events business reinventing themselves to stay ahead of the game

I didn’t feel like my business was big enough to work with you, however being able to look at my business through a framework has been invaluable. The information is fantastic, whether it’s how to get free press or the latest in online advertising, the technical information is amazing and connecting with the little community is what inspires me. Learning the latest hot tips and the environment that you facilitate that within is really positive and that’s what keeps me coming back.

A fashion business – going from markets to running a successful online store

Our business was at a point where it was make or break, so we decided to join the Basic Bananas Clever Bunch program and we’re already seeing direct results. It’s more than paying for itself, just the increase from last month’s sales has paid for the entire yearly fees for both of us. I wish we did it two and a half years ago when I first found basic bananas. We’ve made many changes to our online marketing and how we offer our products, this has been really outstandingly successful. If you’re thinking abouBasic Bananas, do it. If you’re wondering about it … just do it. It’s great we get the lessons and we can contact them for advice on anything.

Basic Bananas purpose is to create positive ripple effects by providing the most effective marketing mentoring on the planet. Basic Bananas purpose is to create positive ripple effects by providing the most effective marketing mentoring on the planet. Basic Bananas purpose is to create positive ripple effects by providing the most effective marketing mentoring on the planet. Basic Bananas purpose is to create positive ripple effects by providing the most effective marketing mentoring on the planet. Basic Bananas purpose is to create positive ripple effects by providing the most effective marketing mentoring on the planet. Basic Bananas purpose is to create positive ripple effects by providing the most effective marketing mentoring on the planet. Basic Bananas purpose is to create positive ripple effects by providing the most effective marketing mentoring on the planet. Basic Bananas purpose is to create positive ripple effects by providing the most effective marketing mentoring on the planet. Basic Bananas purpose is to create positive ripple effects by providing the most effective marketing mentoring on the planet. Basic Bananas purpose is to create positive ripple effects by providing the most effective marketing mentoring on the planet. Basic Bananas purpose is to create positive ripple effects by providing the most effective marketing mentoring on the planet. Basic Bananas purpose is to create positive ripple effects by providing the most effective marketing mentoring on the planet.