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Positioning, The Perfect Job Ad & Team Innovation

Positioning, The Perfect Job Ad & Team Innovation

by Basic Bananas | Jun 8, 2019 | Marketing tips - Marketing Videos

In this episode, Christo explains how you should look at your brand and how it sits in the market to position your business effectively. Franziska shares a formula to write the perfect job ad. Additionally, we‘re sharing tips from a recent team innovation session and...
S09 EPISODE 8: Should I create a separate brand for high-end customers?

S09 EPISODE 8: Should I create a separate brand for high-end customers?

by Basic Bananas | May 19, 2019 | Marketing Podcast Episodes

In this episode, Christo answers this listener‘s question and shares insights to improve your brand including: Why you need to position your brand above your current market to have happy customers. How pricing impacts the perception of your brand. What big brands do...
Time Management, Online Ads and Tips for Hiring Interns

Time Management, Online Ads and Tips for Hiring Interns

by Basic Bananas | May 16, 2019 | Marketing tips - Marketing Videos

Do you ever wonder if online ads work anymore? In this episode, Franziska and Christo explain how to get the most out of online advertising. They also share how to manage your time effectively as a busy business owner. Finally Jenny, who is an intern at Basic Bananas...
S09 EPISODE 6: Do I need a tagline?

S09 EPISODE 6: Do I need a tagline?

by Basic Bananas | Apr 28, 2019 | Marketing Podcast Episodes

The purpose of a tagline or a slogan is to position your business and attract the right customers. In this episode, you‘ll discover… Some of the best taglines in the world. How to craft a powerful tagline. The secret ingredient to make your tagline appealing....
Public Speaking, Social Media Tools & Generating Sales

Public Speaking, Social Media Tools & Generating Sales

by Basic Bananas | Apr 11, 2019 | Marketing tips - Marketing Videos

In this episode, you‘ll learn the importance of presentation skills, see clips from our annual event  ‘The Experience‘, and get information on how to generate sales. Further, you‘ll get some handy tips on tools to use for Instagram from our social media ninja Hanna. A...
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