Video marketing is working incredibly well right now for many business owners as more and more people are consuming information via this format!

So make sure you get on it and when you do, always lead with value and share content that is useful for your audience.

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Franziska: I quickly wanted to share with you a pro tip here. I am at our headquarters in the studio, we’re running a Clever Bunch session and I’m just on a quick break so I thought I’d share something with you that can be very useful for you, too, and that is all-around content. So right now, what’s working really well for our members here, for our clever bunch members, is to create really good video content. It doesn’t have to be produced super professionally; I mean this one here right now, I have just got my selfie arm and talking into my iPhone and it’s just what I mean by really good, is good content. So what we have found is right now as people are maybe stuck at home a little bit more and working from home, they’re consuming more content via video. So you definitely want to produce content right now if you can, via video, and it’s a really good time, the reason why this is working is it’s a good time to create goodwill and to also share your expertise. And the two quick things I’d love to share with you is: number one is adding value so make sure you add value, share stuff that is useful. And number two, use the medium of video. We have found that right now the video views have gone up across all of our Clever Bunch members‘ businesses that are using video, and the audio has slightly gone down or staying the same. So if you want to use video, it’s a good time to do that. The other thing—last tip here is that if you can, also make sure you use Facebook live and Instagram live if your audience is on those channels. And the reason why is because people love seeing you live, because you may stuff up live on the screen and it’s very exciting to watch that and that’s why live‘s work really, really well so that’s my quick pro tip for today we’ll share a ton more with you as we feel like sharing, which is all the time. See you next time!