How you set the pricing of your products and services will heavily impact the perceived quality people have of what you offer. Many businesses try to be the cheapest to try to generate more sales, however often this can actually have the reverse effect, it can create a perception of low quality and actually lead to less sales than you would have generated if you charged more.

We often work with businesses and assist them to increase their prices (we recommend adding more value to your customers if you‘re going to increase prices, so it‘s not just about making more money for you, but they win also), and as a result of the price increase, we very often see an increase in sales at the same time.

To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team