In this episode of Basic Bananas TV, Franziska and Christo, the co-founders of Basic Bananas, discuss the importance of creating perceptions and how one famous British fashion label managed to shift perceptions after their reputation got damaged.
0:22 What makes a business more desirable than another?
0:46 Case study – a famous luxury brand that managed to change perceptions
2:18 Strategies to influence a brand’s perception in the market
Join us at VIVID Festival in Sydney to learn more about this topic. For more information and to book your seat, please click here.
PS: Have you joined us at the half-day Marketing Blast-Off workshop yet? We are doing another national tour and you are welcome to join us in one of these cities!