Franziska Iseli, co-founder of Basic Bananas, shares with us this important business  tip of developing and defining your business‘ purpose statement. Through your  purpose statement, you are telling your audience your business goals and how you  are going to achieve them!

0:50 Creating the core of your business

1:12 Your vision

1:30 Your mission

2:20 Brainstorm! Why are you doing this business?

5:26 How can you make your purpose statement more attractive and powerful?

Please share your purpose statement with us below! We would love to hear the  impact you are making!