Taglines – what is the point?
In this episode Christo Hall shares the importance of creating a tagline and how your tagline and business name work together to attract the right kind of customers to your business. Christo has created a framework for businesses to follow when creating their taglines. Learn the framework in this episode. This will give you the exact steps to follow on how to update your tagline and hopefully be noticed more and attract more customers.
The framework includes three steps;
1) What
2) Who
3) Benefit or personality
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