Franziska: Hi and welcome back. My name is Franziska Iseli, and today I want to share, that name sounded so funny just when I said it but that‘s pretty much how it sounds. I wanted to share something with you quickly that I‘ve been asked over the last few days, so over the last few days, I‘ve been touring Australia for our Blast-Off session. So going to different cities and running the Blast-Off session which is our half-day marketing workshop for small business owners and a lot of people asked me, there are so many out there that want to give advice. Advice about everything, about business, health, life advice, relationship advice, there‘s advice for everything. And so the question mainly came down to at the core, “How do you know who you want to trust?” How do you know who you want to engage, where you want to spend your money? I really have one main criteria in how I select someone to take advice from because people are quick to give you advice but not all advice is good advice. Some advice can be actually pretty dangerous for you if you take it. Dangerous as in, don‘t think you‘re going to die but you know things might not go the way that you want them to go. So how do you know? How do you know who to believe? How do you know which secret weapon to follow?

I select people based on if they‘re walking the talk. Are they actually getting the results that they promised you that you can get? Whether it‘s in sales or even.. I‘ll give you one quick example. So it‘s not business related but it applies to business, too. Recently, I decided that I wanted to get better at doing hand stands. I‘m sort of average. I can do a little bit but I fall down really quickly, a few seconds. So I thought, hey, I can either just keep practicing hand stands on the beach before I go for a surf, which I do. It will take me another eight months to get really good at it or I can ask someone who do hand stands like a ninja. What do I need to change? And I did! I found this guru, a guy who teaches yoga. He‘s the hand stand dude. He‘s really amazing. I saw his videos; he knows how to do hand stands. So I asked him, hey, can I pay you to show me how to do hand stands better? So I selected someone who I saw that knows exactly how to do hand stands. So even just the little tweaks that he gave me like how to hold my hands, etc. made already a big difference. So I could either have tried to do this thing on my own and I would have figured it out but it would take longer or I can get a little bit of a fast track to doing the same thing. But I would always find someone who already is doing what you want to achieve. If I want to grow a business or if I want to get better at marketing or sales or automation, I am going to only hire someone who has built businesses, who knows what they‘re doing, who knows what they‘re doing, who has used effective strategies in whichever area I want to learn. So I thought I‘d share this because it‘s a really good question and it is sometimes challenging to find out who do you want to engage? Who do you want to work with and which advice do you want to take in general? So I trust this is useful. If you know someone who is getting a lot of advice or who is giving you advice that you don‘t want, maybe you can send them this video as a little hint.