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What The Very Hungry Caterpillar Can Teach You About Marketing

What The Very Hungry Caterpillar Can Teach You About Marketing

by admin | Oct 23, 2025 | Basic Bananas Blog - Marketing Articles

I spotted The Very Hungry Caterpillar sitting on a friend’s coffee table the other day. No surprise—it’s everywhere. We’ve got five copies at home ourselves (apparently it’s the go-to baby gift of the century).And it got me thinking…Why has this simple picture book...
S09 EPISODE 8: Should I create a separate brand for high-end customers?

S09 EPISODE 8: Should I create a separate brand for high-end customers?

by Basic Bananas | May 19, 2019 | Marketing Podcast Episodes

In this episode, Christo answers this listener‘s question and shares insights to improve your brand including: Why you need to position your brand above your current market to have happy customers. How pricing impacts the perception of your brand. What big brands do...
S09 EPISODE 6: Do I need a tagline?

S09 EPISODE 6: Do I need a tagline?

by Basic Bananas | Apr 28, 2019 | Marketing Podcast Episodes

The purpose of a tagline or a slogan is to position your business and attract the right customers. In this episode, you‘ll discover… Some of the best taglines in the world. How to craft a powerful tagline. The secret ingredient to make your tagline appealing....
S09 EPISODE 5: The Importance of Community

S09 EPISODE 5: The Importance of Community

by Basic Bananas | Apr 9, 2019 | Marketing Podcast Episodes

In this episode, you‘ll discover… Why community is so important when you run a business Different types of communities How to find or build your own community If you‘d like to join us at one of the workshops, please visit your country‘s link: USA –...

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