Stop Renting Your Audience. It’s Time to Own It.

by admin | May 8, 2026 | Basic Bananas Blog - Marketing Articles

Marketing Strategy Stop Renting Your Audience.It’s Time to Own It. The smartest small businesses are quietly ditching the algorithm hamster wheel — and building marketing they actually control. Here’s how owned channel marketing changes everything. You...

The Postcard Challenge: How to Delight your Customers

by Basic Bananas | Oct 18, 2018 | Marketing tips - Marketing Videos

In our modern society, it‘s rare to receive a handwritten message in the mail. In this episode, Franziska shares the postcard challenge with you, an easy and simple, yet super effective challenge! 0:17 – The challenge 0:42 – How the challenge works 3:16...

Importance of Old-Fashioned Signage

by Basic Bananas | Sep 6, 2018 | Marketing tips - Marketing Videos

We‘re always sharing the latest and greatest techie tips when it comes to marketing, but it‘s important not to underestimate the power of old-fashioned signage! In this episode, Christo showcases the signage on the Basic Bananas office building and shares his tips...