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S15 EPISODE 21: How a 75% Revenue Collapse Became a $100M Exit with Alexis Sikorsky

by admin | Nov 27, 2025 | Marketing Podcast Episodes

What would you do if your business lost 75% of its revenue overnight? In this episode, Kevin Bees sits down with Alexis Sikorsky, a profit maximisation expert who not only survived the 2008 crash but went on to sell his software company for over $100 million. Alexis...
What’s the Best Way to Create a Simple Talking-Head Video for Social Media Using AI Tools?

What’s the Best Way to Create a Simple Talking-Head Video for Social Media Using AI Tools?

by admin | Nov 26, 2025 | Basic Bananas Blog - Marketing Articles

Want to show up confidently on camera without looking or feeling like a tech newbie? You’re in the right place. This guide is your no-fluff, all-fun roadmap to filming and editing high-quality videos using just your phone and a few clever AI tools. If you’re a...
Copywriting That Makes People Say “YES!

Copywriting That Makes People Say “YES!

by admin | Nov 21, 2025 | Basic Bananas Blog - Marketing Articles

How to Turn Words Into Sales (Without the Snoozefest) By Basic Bananas – helping Australian small businesses master marketing with heart, smarts, and a whole lot of fun. Why Copywriting Still Runs the Marketing Show Here’s the truth bomb: copywriting isn’t about fancy...
What Small Businesses Can Learn From Brad Pitt’s Moneyball Strategy

What Small Businesses Can Learn From Brad Pitt’s Moneyball Strategy

by admin | Nov 20, 2025 | Basic Bananas Blog - Marketing Articles

Yep, we are going there. Just rewatched Moneyball. Brad Pitt. Baseball. Marketing magic. Stay with me. If you run a small business, Moneyball is basically your spirit animal film. Billy Beane was up against giant teams with giant budgets. He could not outspend them....

S15 EPISODE 20: How Mystery Shopping Can Skyrocket Your Sales with Jen Wells

by admin | Nov 19, 2025 | Marketing Podcast Episodes

What’s really happening when your customers walk through your doors or call your team? You might think your service is on point, but without a clear picture, you could be losing sales without even knowing it. In this eye-opening episode, we’re joined by Jen Wells, a...
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