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S10 EPISODE 1: Welcome to a new year and a new decade

S10 EPISODE 1: Welcome to a new year and a new decade

by Basic Bananas | Jan 20, 2020 | Marketing Podcast Episodes

Happy New Year! A new decade is upon us and oh are we so excited to have you join us on this journey! In this episode, our founders will share… Why creativity is not just a fancy buzzword. How customer-centric businesses are going to take the lead in 2020. How...
S09 EPISODE 33: How Black Finch Doubled their Business in 12 Months

S09 EPISODE 33: How Black Finch Doubled their Business in 12 Months

by Basic Bananas | Jan 5, 2020 | Marketing Podcast Episodes

Davina from Black Finch Jewelers shares their business story including some of the challenges, scary moments and how her shift in focus leads to doubling the business in the last 12 months You will discover… Where to focus to generate the fastest business growth...
S09 EPISODE 32: Pricing Strategies – Re-thinking your pricing model

S09 EPISODE 32: Pricing Strategies – Re-thinking your pricing model

by Basic Bananas | Dec 18, 2019 | Marketing Podcast Episodes

Pricing strategies are important and not only influence your sales but also who you attract to your business. You will discover… Why you don‘t want to use the ‘sushi train‘ approach to pricing The power of precise pricing Why you don‘t need to discount The #1...
S09 EPISODE 31: How to use Lumpy Mail to Get the Attention of Anyone

S09 EPISODE 31: How to use Lumpy Mail to Get the Attention of Anyone

by Basic Bananas | Dec 11, 2019 | Marketing Podcast Episodes

In this episode, Christo talks to Cindy Randall from Hats Off Copywriting about a very creative lumpy mail campaign which she did to generate new business. You will discover… How to use lumpy mail to get the attention of customers, alliance partners, and...
How to do Search Engine Optimisation – 5 Steps to improved SEO rankings

How to do Search Engine Optimisation – 5 Steps to improved SEO rankings

by Basic Bananas | Dec 10, 2019 | Basic Bananas Blog - Marketing Articles

When business owners hear the word SEO, it often freaks them out a little. SEO is such a mysterious thing to most people, but some of the most powerful SEO strategies are not that complicated to implement (when you know how of course) and most people can do it...
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